The Challenge

• Unclear Identity: Their existing materials didn’t fully capture the scope and ambition of the holding.

• Broad and Abstract Topics: Covering energy, metals, and sustainability in one deck felt disjointed.

• Lack of Visual Structure: Audiences struggled to follow the big picture.

• Inconsistent Messaging: Key messages were diluted across slides.

The Result

We partnered with Dubal Holding to create a polished and powerful corporate deck by:

• Clarifying the Narrative: Refined the story to clearly define Dubal’s role, focus areas, and impact.

• Structuring the Complexity: Designed a logical flow from mission to portfolio to vision.

• Elevating the Brand: Created a bold, modern design language reflecting their strategic importance.

• Enabling Stakeholder Buy-in: Delivered a tool that inspires trust among partners, investors, and government entities.